John Hooker, Ph.D., T. Jerome Holleran Professor of Business Ethics and Social Responsibility; Professor of Operations Research, hosts this Business Ethics Tutorial. In this six-part series, Professor Hooker presents a framework for analyzing an ethical issue based on the idea that an ethical decision is a logical choice.
The unfortunate reality of human psychology is that we are seldom happy with the things that we have and the things we once loved seem to lose favor with us over time. During Alumni Reunion 2012, Professor Jeffrey Galak discussed the psychological background of these problems and provided some remedies for how we can avoid them.Staying Happy With What We Have
Thirty of the United States require that some percentage of their electric power come from sources defined as renewable. Some of these states require more than a quarter of their power be generated from wind or solar power, about ten times the current U.S. average. During Alumni Reunion 2012, Professor Jay Apt commented on what this jump will require and if can we afford it.Wind And Solar Electricity: Are They The Answer?
During Reunion 2012, Professor John Hooker gave a presentation for Tepper School Alumni about how communications technology and the new global economic order reinforce cultural differences in business. It is more important than ever to understand how to function in diverse business cultures.Globalization And Business Culture
Many companies have outstanding products in terms of performance, better than the competition. Yet, surprisingly, sales don't take off. Even though their product is superior in its technology and functions, the marketplace doesn't get interested. During Reunion 2012, Peter Boatwright discussed what it takes to engage customers in this marketplace.Captivating The Marketplace: Built To Love