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Matthews Rebrands Amway, One Country at a Time

Candace S. Matthews, a native of western Pennsylvania’s steel country, studied metallurgical engineering at Carnegie Mellon University. Then the steel industry collapsed. She became a marketer, working for megabrands at Coca-Cola, Procter & Gamble and L’OREAL. Today the chief marketing officer for Amway is helping create a global brand for the company.


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Mark D. Burd

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Tepper School of Business
Carnegie Mellon University
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