Peter Boatwright

Allan D. Shocker Professor of Marketing and New Product Development
Director of the Integrated Innovation Institute

PHONE

412-268-4219

OFFICE

POS - Posner Hall - Room 376

AREA OF EXPERTISE

Marketing

EDUCATION

University of Chicago - Ph D - 1998
University of Chicago - MBA - 1997
University of Wisconsin (Madison) - MS - 1993
Wheaton College - BS - 1990

PUBLICATIONS

  • Bayesian analysis of color preferences: An application for product and product line design

    (author(s): Seth Orsborn, Patrick Choi, Peter Boatwright) Wiley / Color Research and Application 41(5), 2016; 445-456

  • Curvature from all angles: A Review and Implications for Product Design
    Psychology of Design: Creating Consumer Appeal

    (author(s): Tanuka Ghoshal, Peter Boatwright, Malika Malka) Routledge, 2015; Chapter 7

  • Continuous Visual Conjoint: Discovering Novel Design Directions that Align with User Preferences

    (author(s): Seth Orsborn, Jonathan Cagan, Peter Boatwright) Industrial Design Society of America / Innovate, 2015; 54-56

  • Experiential Conjoint Analysis: An Experience-Based Method for Eliciting, Capturing, and Modeling Consumer Preference

    (author(s): Noah Tovares, Peter Boatwright, Jonathan Cagan) Journal of Mechanical Design 136(10), 2014

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WORKING PAPERS

AWARDS AND HONORS

  • CBI - Carnegie Bosch Chair (2013)
  • CBI - Carnegie Bosch Junior Chair (2012)

UNIVERSITY SERVICE

  • Ideate Advisory Board, Committee Member, Attend board meetings (2015 - )
  • Strategic Planning Working Committee, Committee Member (2017 - 2017)
  • Strategic Planning, Experience Committee, Committee Chair, Gather, analyze information. Discuss, evaluate, recommend actions. (2016 - 2017)
  • University Promotion and Tenure Committee, Committee Member, Review tenure cases at university level (2016 - 2017)
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CONSULTING

  • Penske (April 2017 - April 2017)
  • Menard (October 2016 - October 2016)
  • Welspun (May 2016 - July 2016)
  • Penske (December 2013 - December 2013)
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PROFESSIONAL ACTIVITIES

  • Editorial Review Board Member, Marketing Science (2012 - 2015)
  • Member, Yellowstone Alliance Adventures, Board of Directors (January 2004 - 2008)

COURSES TAUGHT

  • Integrated Product Development Project (45939)
    2017 Section: A
    2016 Section: A
    2013 Section: A
  • New Product Management (45833)
    2017 Mini 3 Section: M
    2016 Mini 1 Section: A
    2015 Mini 1 Section: E
    2015 Mini 3 Section: A, E
    2014 Mini 3 Section: A, E
    2013 Mini 3 Section: A, E
  • Pricing Strategy (45831)
    2016 Mini 2 Section: E
    2016 Mini 5 Section: M
    2016 Mini 4 Section: E
    2015 Mini 6 Section: M
    2015 Mini 4 Section: A, E
    2014 Mini 4 Section: A, B, E
    2013 Mini 4 Section: A, B, E
  • Advanced Data Analysis (47746)
    2014 Mini 1 Section: A
    2012 Mini 1 Section: A
    2011 Mini 1 Section: A
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Peter Boatwright