The Virtual Store

  • How does the in-store environment affect purchasing decisions?
  • How is a retailer’s price image created or modified?
  • How can we better understand complex consumer behavior?
Technology offers marketers and retailers a new way to assess consumer behavior. The Center for Marketing Technology and Information's Virtual Store — a sophisticated simulation tool that mirrors the true purchase environment of a typical convenience store — allows consumers to examine products with varying sizes, prices, packaging and other product attributes and make their purchasing choices. Their viewing clicks and purchases are made available as readily-analyzed data.