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Marketing Project

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Marketing Project Course 45-938

Deloitte / Detroit Automotive Group


The GEN Y Project Course (45-938) with Deloitte Consulting in Detroit is scheduled for Mini 2, 2013.  I have talked with the project coordinators at Deloitte and they indicated that the automotive vehicle design research is progressing so that the MBA teams can participate in the project this fall.  There will be three teams from the U.S. and two or three from other global locations.  Specific topics and team assignments will be made sometime in August.  I will be in discussion with Deloitte personnel regarding the final subject areas.  I am sure this third iteration of the GEN Y project will be as challenging, innovative and exciting as the past two project course experiences have been.  If you have any questions, please contact me.  I look forward to working with you in Mini 2 this fall. 

 The meeting day will be determined by the students and faculty.

Dr. John Mather

Executive Director, Masters Programs


Lecture: 100min/wk and Recitation: 50min/wk